J. Dickenson's Australian Women in Advertising in the Twentieth Century PDF

By J. Dickenson

When did Australian ladies first input the ads undefined? The stereotypical advertisements government will be a pony-tailed, Ferrari-driving, young-ish guy, yet girls have labored in Australian ads organisations from the 1st years of the trendy undefined, and this present day they include half the industry's group. Australian girls in ads within the 20th Century rescues those girls from their obscurity. via utilising a broader definition of advertisements than traditional, this examine finds the real position ladies have performed within the improvement of the Australian advertisements undefined, sheds gentle on women's fight to arrive the better echelons of the undefined, and considers why the preferred photograph of the advertisements govt is at such variance from the truth. The stories of those notable ladies throughout a century of Australian ads supply helpful info at the function of gender within the improvement of this ubiquitous undefined, in addition to the encroachment of customer tradition.

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Australian Women in Advertising in the Twentieth Century by J. Dickenson


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